Are you worried that why your website is not getting much traffic or you are thinking about why google is not showing your website with another website when a user searches some query related to your website content? Then there is a need for SEO Optimized website. SEO stands for Search Engine Optimization.

If you are a web developer and you have decided that you will only depend on natural search engine results (instead of paid traffic) as the driver of your traffic. Then you have to take care of this while coding pages. In this article, you will find a lot of information about seo optimized website and SEO guidelines are given in this article.

SEO is more than synonyms, keywords, and marketing of content. There are a lot of other technical aspects that are going on at the backend that help to determine where a page ranks in google search results.

The first step is that you have to make sure that your page is accessible to search engines, and their algorithms and AI can see the page content.

Following are some SEO guidelines for Developers:

Write URL for SEO

Clean URL

A page’s or website’s URL plays an important role in user experience and seo optimized website. The first thing that a search engine crawler sees is a URL and it tells a lot about the page and its content. So, your URL must be clean, easy to read, and descriptive and there should no extra parameters in the URL.

If there are unnecessary parameters in the URL then they are likely to confuse the user and robots since they will be unable to understand what category and products is page for. In this case, there are chances that people will not share or click the URL, and robots will also face problems in determining the relevancy of a keyword. The URL should tell what category and products you will find on the page.

Optimized URL

The structure and the words you are using in your URL are very important for search engine optimization. The path of the URL helps the search engine to understand the relationship with the rest of the sites’ pages.

An optimized URL structure must have the following elements.

Short and Explanatory:

Your URL Should be short and explanatory. It means that there should be keywords present n the URL describing the content of the page.  And you should keep the path of the URL efficient as possible.

Use Hyphens:

When writing ULR, use hyphens instead of underscores when separating words. Because search engines recognize hyphens as words separator. Search Engines don’t understand underscore. So you have to use hyphens instead of underscores.

Keyword:

While writing a URL put the most important keyword at the beginning because search engine crawler gives more value to these words. That is why ULR should be small in size so that crawler gives more value to each word. And it is also important that your keyword should be natural.

Content

Your content should not be duplicated because this will confuse search engines that which content should display on the top. And the structure and wording of the content should be good enough so that your website ranks at the top.

You should write a small paragraph because this is SEO friendly. You should use proper headings and sub-headings in the content. Use keyword-rich phrases so that the crawler works properly and easily. You should add related images in your posts.

Response Time

This is a very important point for seo optimized website loads instantly when clicking on the URL. Nowadays search engine also checks the response time and rank the website based on its response time. If your website takes more than 2-3 seconds then this can affect the ranking. Reducing your server’s response time will give your users a better experience, reduce the bounce rate and ultimately improve your SEO ranking.

Meta Tags

Your code is not just limited to creating quality pages for the users. The search engines also use meta tags written in your code to learn about your page. Even if you don’t write meta tags you should still understand how they work for SEO.

3 meta tags are important for seo optimized website.

Title Tag

The title tag is one of the most important signals for SEO. The strongest hint you can give to search engines about your page topics is the title. Therefore, you should use your most important keywords at the beginning of the title so the search engine can see if the content on the page is relevant to a given search or not. A well-optimized and organized title tag is not more than 60 characters including spaces and punctuations.

Meta Description

Meta descriptions are very important for SEO but they are not used directly as a ranking signal. Search engines still sometimes look at them to assist with deciding a page’s subject and they’re joined with title labels to shape your inquiry scrap. Search pieces are the title, connection, and page depiction shown in query items. They fill in as a free text promotion for your page, with watchwords matching pursuit questions shown in intense. Having an unmistakable and precise meta depiction will assist with expanding active visitor clicking percentage (CTR) and declining skip rate, the two of which look great to web crawlers and can assist with working on your position.

Robots

The robot meta tag is utilized to let web search tool crawlers know if they would be able or can’t index a page or follow the links on that page. This meta tag will hold web crawlers back from ordering pages they find by following links on different destinations, which wouldn’t be forestalled by your robots.txt record. The robots meta tags look like this:

<meta name= “robots” content = “noindex”/ >

Note that refusing pages utilizing the robots.txt record doesn’t negate your requirement for a robot’s meta tag. While Google won’t index these pages, they might in any case show them in the list items, replacing the meta depiction with ‘A description for this result isn’t accessible due to this site’s robots.txt’. If you’re utilizing the meta robots noindex tag, ensure you don’t likewise deny the page in your robots.txt document, as this will keep the crawlers from truly seeing it.

Redirects

Developers need to move content around a website constantly, often hosting it at another URL and setting up a redirect to send visitors to the new page. Redirects are great for your SEO because web search tools like when there’s one canonical version of something. So assuming that you have at least two ways to get to a similar objective, as if you’ve briefly moved content to another envelope or replicated pages to a subdomain, they will more often than not become somewhat befuddled and will regard your pages as copy content. Utilizing diverts on your old pages highlighting your new pages will ensure that clients end up perfectly positioned, however so do that internet searcher ins.

Perhaps the greatest advantage of utilizing 301 (extremely durable) and 302 (brief) redirects is that they give full connection juice to the objective page. This permits you to move content without experiencing much regarding positioning and traffic. It’s better for clients too because they will not need to manage dead connections and 404 pages.

Mobile Friendliness

Recently Google delivered its mobile search algorithm – a period that many referred to as “Mobilegeddon” – and presented another ranking signal known as “mobile-friendliness”.  Mobile-friendliness is estimated by a few unique measures. If you’ve proactively made the mobile version of your site, see whether it’s dynamic by utilizing Google’s Mobile-Friendly Test to get a thought about how your site is performing and where you ought to improve to upgrade your mobile customer experience and SEO.

Observe your web page’s mobile-friendliness utilizing WooRank’s site review. Observe issues that could be harming your site’s mobile-friendliness, for example, text size, installed objects utilizing Flash, or unoptimal tap target size.

Conclusion

At the end of the day, web crawlers aren’t out to get you, regardless of the amount it could appear as though they are. All they need to do is provide their users with the most ideal pages based on their queries, which is your objective as well. And keeping in mind that there will never be any assurance that you’ll get the number one ranking, assuming you optimize your URLs, use diverts insightfully, execute pattern markup and make your site easy to understand, you’ll be well on route to high rankings and expanded search traffic.

Does your site have any components that could be obstructing crawlers from getting to your substance? Is it organized for SEO? Review your site with WooRank to assess its exhibition across more than 70 specialized and on-page rules.