Shopify unifies all of your commerce onto a single platform. 

With Shopify, merchants can build and customize an online store and sell in multiple places, including web, mobile, in person, brick-and-mortar locations, and pop-up shops and across multiple channels from social media to online marketplaces.

Shopify is completely cloud-based and hosted, which means you can access it from any connected compatible device and we’ll handle software and server upgrades and maintenance for you. This gives you the flexibility to access and run your business from anywhere with an internet connection.

On any given day, a commerce business requires an array of tools to manage products, inventory, payments, and shipping—and they spend a lot of time and money stitching the disparate systems and data together. Shopify groups those technologies together and ensures that you can easily access and integrate any other business tools you need to make Shopify work for your business. 

Think of Shopify’s product as layers you can choose from to build the right stack for your business:

Layer 1: Shopify’s core product

This is what you get as soon as you buy any Shopify plan. It includes everything you need to turn your idea into a business and start selling: templates for the look and feel of your store, tools to sell in multiple places online and in-person, integrated payment processing, the best-converting checkout on the internet, SEO and marketing tools—these are all part of Shopify’s core product. This is the foundation upon which our other products and applications are built.

And for those who want to fine-tune their store and experience, you get access to Shopify APIs and development tools to customize your store’s capabilities even further.

Layer 2: Shopify’s additional products and services

Every independent business is unique. And as businesses grow, their needs evolve accordingly. That’s why we offer our customers powerful upgrades to help them grow their business on our platform. From easier access to capital to accelerated payments options, these products and services are exclusive to Shopify customers and are designed to help independent business owners have a leg up in the market.

Layer 3: Apps built by trusted partners

Shopify’s App Store has thousands of apps and features built by third-party developers to customize your store without ever once touching the code. Anything you can dream up, there’s an app that can help make it a reality. You’ll find the most cutting-edge tools to grow your business in the App Store, whether it’s the latest SMS app or the hottest new social media network’s ad tools.

There’s also a marketplace of Shopify Experts that you can hire to build custom solutions for your business. And if you want to dabble with the code yourself, you can do that, too!

Connect to every customer

Shopify gives merchants opportunities to build and own long term buyer and customer relationships. 

• Checkout. Accept orders and payments online using the most powerful checkout in the world. Customers add products to their cart, then go through your checkout process to enter their shipping and payment information before the order is placed.
• Shopify Markets. Expand your reach by selling to customers around the world. With Shopify Markets, you can go global and sell to customers anywhere—all through a single online store.
• Customer Engagement/ Marketing Tools. Reach the right person with the right message at the right time using Shopify’s customer engagement and marketing tools. Leverage customer segmentation, email marketing, automation features, and more to drive relevance and engage your audience.
• Messaging/Inbox/Chat. Talk to customers and manage conversations from anywhere with Shopify Inbox. Create automated messages and get insights to focus on chats that convert.
• Marketing Insights & Analytics. Make informed decisions for your business using marketing insights and data provided by Shopify’s reports and analytics.
• Shop App. Make it easy for customers to quickly checkout, track order and shipment details, and rediscover your business with Shop App, a digital shopping assistant.
• B2B on Shopify. Deliver customized experiences your B2B customers will love. With Shopify, you can manage both your B2B and DTC customers, orders, and inventory all from one place, with separate storefronts. 
• Selling Strategies. Drive conversions by offering shoppers unique and custom pricing and promotions. Leverage selling plans like pre-orders, try-before-you-buy, raffles, creative discount strategies and more to encourage shoppers to make the purchase. Build predictable revenue streams, turn one-time customers into recurring, and increase customer loyalty with Subscriptions Apps and APIs.
• Merchandising. From visual displays to product bundling, special offers, and more, merchandising can help you promote and sell products in your store. Merchandising with Shopify is an effective way to drive brand recognition, boost sales, increase inventory turnover, and improve the customer experience.